What is DECA?
DECA is the national association for students and teachers of marketing, management, and entrepreneurship. It is a co-curricular student organization, as DECA activities are designed to reinforce the subjects that are taught in the Marketing Pathways. Through DECA, North Gwinnett High School students learn what it takes to be successful in today's fast-paced world of marketing.  


Scholarships.  DECA's scholarship program provides over $250,000 in scholarships at the International Career Development Conference each year. More than 50 corporations provide scholarships through the DECA Scholarship Program. 

Leadership Development.  Leadership development is one of the four basic principles that form the foundation upon which DECA was built. Approximately 50,000 DECA members participate in DECA's leadership development programs. DECA's leadership program focuses on the following six leadership skills:

  • The ability to communicate effectively
  • The ability to solve problems
  • The ability to be an effective team player
  • The ability to manage resources
  • The ability to acquire knowledge
  • The appreciation and understanding of ethics